Sol de Janeiro - Summer beach party with little people/props interacting with the products, colours to compliment the product colours. Abstract background
Sol de Janeiro - Summer beach party with little people/props interacting with the products, colours to compliment the product colours. Abstract background
LED Light Therapy - Super dynamic main shots, close cropping, really editorial. Due to the nature of the products we can get really experimental with it! Focussing on the lights from the products and shapes formed.
LED Light Therapy - Super dynamic main shots, close cropping, really editorial. Due to the nature of the products we can get really experimental with it! Focussing on the lights from the products and shapes formed.
A deep-dive into all things hair health. REAL PLASTIC BUBBLES! More abstract than lifestyle, soft lighting, pastel gradients
A deep-dive into all things hair health. REAL PLASTIC BUBBLES! More abstract than lifestyle, soft lighting, pastel gradients
Super abstract and editorial. Project the names of the trends, it's a literal trend projection! All white background with plinths and blocks to create fun shapes with the projection.
Super abstract and editorial. Project the names of the trends, it's a literal trend projection! All white background with plinths and blocks to create fun shapes with the projection.
Feature talking all about nail and hand health.
Feature talking all about nail and hand health.
Spotlight the best devices for every type of play: from personal and couple to beginner and adventurous. Wooden hands holding the products - each hand painted to match the colour of the product holding - bright colours, really bold and punchy
Spotlight the best devices for every type of play: from personal and couple to beginner and adventurous. Wooden hands holding the products - each hand painted to match the colour of the product holding - bright colours, really bold and punchy
Beauty Sleep - An 8-product round-up to spotlight the best overnight beauty formulas & treatments
Beauty Sleep - An 8-product round-up to spotlight the best overnight beauty formulas & treatments
Marine Beauty - Products on the props set up, water in the base. Dark blues with light hitting the products. Black rock/sand floor - light can hit that. Shaft of light to highlight products. Dramatic lighting.
Rimmel London Lip Kits - London skyline paper cut style with lip kits stood up with the buildings - shoot from below to add to the feeling of height and size
Luxury Edit. Luxurious with a hint of festive. Dark bg with out of focus gold props - baubles/decor but not super obvious what it is. Really hero the products and make them look expensive.
Luxury Edit. Luxurious with a hint of festive. Dark bg with out of focus gold props - baubles/decor but not super obvious what it is. Really hero the products and make them look expensive.
Fragrance for Everyone. Abstract visuals to keep from it being gendered too much. Keep it very premium feeling. Really editorial, heroing the products. Use colours from the bottles as the water splashes. White bg.
Pat McGrath Highlighter. Dark background, with pink/purple flowers like on the outer packaging
Festival Edit - The products are the headline act, super cool festival/stage style lighting
Festival Edit - The products are the headline act, super cool festival/stage style lighting
ghd Platinum+ In Sun-Kissed Taupe With Rose Gold Metallic Accents. Floating product, ethereal, luxe, matching the tone of the product,
Rio Radiance Perfume Mist is inspired by 1987's "Summer of the Cans," Super 80s vibes, add in grain/colour grading etc in post to get that feel across. Can use fruit/flowers from the fragrance notes to tie in.
Benefits of high performance products that work for active lifestyles. Using the techniques of motion blur in the background to represent the busy lifestyle without eluding to anything specific. Can include hands reaching for products. Keeping products in focus.
Benefits of high performance products that work for active lifestyles. Using the techniques of motion blur in the background to represent the busy lifestyle without eluding to anything specific. Can include hands reaching for products. Keeping products in focus.
YSL NPD - The lighting will be the props in this shot – using the bottle to create refractions and shadows/highlights
As the product contains cactus flower water use the yellow from the bottle to create an all yellow set with yellow cacti and yellow flowers and the bottle in the middle
Age-positive piece will speak to a more mature beauty influencer on why beauty no longer has a ‘sell-by’ date. Super kitschy birthday party vibes - party in full swing.
Age-positive piece will speak to a more mature beauty influencer on why beauty no longer has a ‘sell-by’ date. Super kitschy birthday party vibes - party in full swing.
NEOM. Keeping to the brand aesthetics, cozy, warm, jan/feb is still winter and it's dreary so make this feel way more appealing! Blown out candle.
NEOM. Keeping to the brand aesthetics, cozy, warm, jan/feb is still winter and it's dreary so make this feel way more appealing! Blown out candle.
A round-up of all the travel-sized beauty you need in your clutch to keep you looking pristine until midnight and beyond this New Year’s Eve
Speakeasy vibes, dark green velvet and a table top - which will link to the use of fabric in gift guide and feels luxe and festive.
A brand-led advertorial talking all things SPF. Lifestyle shot, sunlight, by the beach (rocky rather than sandy - we have done a lot of sand), premium feel, makes you want to go on holiday.
A brand-led advertorial talking all things SPF. Lifestyle shot, sunlight, by the beach (rocky rather than sandy - we have done a lot of sand), premium feel, makes you want to go on holiday.
A longer feature sharing the benefits of CBD for the skin, mind & body. Trippy bright colours, products floating using a special camera lens to add to the vibe.
A longer feature sharing the benefits of CBD for the skin, mind & body. Trippy bright colours, products floating using a special camera lens to add to the vibe.
La Roche Posay - focus on their scientific background but a bit more editorial with different angles/props out of focus etc.
La Roche Posay - focus on their scientific background but a bit more editorial with different angles/props out of focus etc.
Pride Guide - Rainbow coloured powder paint exploding behind the products, so it’s a bit rainbow without being in your face rainbow.
Pride Guide - Rainbow coloured powder paint exploding behind the products, so it’s a bit rainbow without being in your face rainbow.
A grooming gift edit. Fake snow and dark night sky backgrounds with mountains/forests. Snow in the air. Fake trees amongst the products.
The Season to Destress. Xmas/winter can be a challenging time for some, so we put wellness at the forefront with the ultimate guide to de-stressing: from our skin, hair and body to our mental health - including expert tips. Created using dry ice and pillow stuffing
The Season to Destress. Xmas/winter can be a challenging time for some, so we put wellness at the forefront with the ultimate guide to de-stressing: from our skin, hair and body to our mental health - including expert tips. Created using dry ice and pillow stuffing
Inspired by 90/00s girls’ magazines back to school spreads - to evoke nostalgia for when the readers were first discovering makeup. Use a practical approach, having collage cut out elements interacting with the products
Inspired by 90/00s girls’ magazines back to school spreads - to evoke nostalgia for when the readers were first discovering makeup. Use a practical approach, having collage cut out elements interacting with the products
Beauty Refills
MAC NPD - new hydrating skincare.
A two-pager to spotlight the best sexual wellness toys that are perfect for couples. Use mounted paper cut outs of photos of body parts of all genders - to convey the senses and playful nature of the products & really play with being tactile.
Magnesium is a silver element, so running with that, silver liquid to interact with the products and use gel lights to create colours on the reflective black floor. Can choose colours when we know the products to make sure they don't clash.
Super full shelves, products going off bleed on both shots, but all the products that aren't in the article are to be generic bottles/pots with no branding, all sprayed the same colour so the products stand out. Crumpled/used products as wel